Our Team

The Force Behind The Transformation

At Witbor, the power of technology lives in people. Meet the experts who turn your challenges into solutions and your vision into results.

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Witbor's DNA: Expert Knowledge, Commitment and Passion

We are a team united by a deep sense of service, a passion for solving complex challenges, and an unwavering commitment to your success. This is the core of our collective knowledge:

Human, Collaborative Expertise

We combine deep technical knowledge in Oracle Fusion, NetSuite and Zendesk with a human, collaborative approach. Your processes, goals, and your own team's experience are always at the center of every solution we design.

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A Service-Driven Mindset

Solving your challenges is what drives us. We work with absolute dedication to deliver results that don't just meet but exceed your expectations, strengthening your trust in our team and our solutions.

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Applied Innovation

Every project is a new opportunity to apply our innovative knowledge and experience. We design creative, efficient, and scalable solutions that optimize your business and prepare you for the future.

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Start your next big project with a team that understands your business.

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Our leaders: Strategic Vision and a Service-Driven Mindset

Our leadership combines proven strategic experience with a clear vision to guide our team and every project toward sustainable, measurable success. They are the compass that steers our collective knowledge toward your goals.

CEO and Cofounder

Román Reynoso

With 15 years leading complex ERP implementations, Román brings invaluable strategic knowledge that drives transformations with real impact on our clients' efficiency and growth.

Chief Sales Officer (CSO)

Andres E. Rantica

A CSO who brings 35 years of experience in the technology industry. A New Business Development specialist, applying his expertise in Business Development, BI, and Sales Management to ensure our clients' success and expansion.

Chief Operations Officer

Alejandro Villa

Alejandro brings a comprehensive business vision, forged over 30 years as a professional managing and running companies across various industries. His experience in restructuring and process improvement ensures that implemented solutions are built on a solid, scalable operational foundation for the future.

Oracle NetSuite Practice Director

Daniel Cuelho

Director of the Oracle NetSuite Practice, with a solid track record in finance, operations, and digital transformation. He leads NetSuite's global strategy at Witbor, driving new markets, profitable services, and high-performing teams. His approach combines technology and business to ensure successful implementations, optimized processes, and sustainable growth for clients.

Trust Your Project to Leaders With Over 20 Years of Experience

Certified Knowledge

We back our knowledge and experience with official certifications, a solid track record in the industry, and key strategic partnerships. This ensures a highly prepared team ready to tackle your challenge with confidence and the best practices in the market.

Deep, Certified Knowledge

We hold official certifications in Oracle Fusion, NetSuite and Zendesk. This ensures the application of best practices and the highest level of up-to-date technical knowledge on every project.

Proven Experience Across Industries

We develop solutions tailored to the specifics of Manufacturing, Retail and Services. We understand your sector's particular needs and apply relevant, specific knowledge to maximize your impact.

Solid Strategic Partnerships

We are official partners of Oracle and Zendesk. These partnerships stand as proof of our quality, our access to cutting-edge knowledge, and our firm commitment to excellence in every solution.

A Dedicated, Consistent Team

We assign the most suitable professionals to your project, ensuring continuity, efficient knowledge transfer, and a deep understanding of your long-term goals.

Deep, Certified Knowledge

We hold official certifications in Oracle Fusion, NetSuite and Zendesk. This ensures the application of best practices and the highest level of up-to-date technical knowledge on every project.

Proven Experience Across Industries

We develop solutions tailored to the specifics of Manufacturing, Retail and Services. We understand your sector's particular needs and apply relevant, specific knowledge to maximize your impact.

Solid Strategic Partnerships

We are official partners of Oracle and Zendesk. These partnerships stand as proof of our quality, our access to cutting-edge knowledge, and our firm commitment to excellence in every solution.

A Dedicated, Consistent Team

We assign the most suitable professionals to your project, ensuring continuity, efficient knowledge transfer, and a deep understanding of your long-term goals.

Discover what Witbor's certified team can do for your business.

Talk to an expert

Discover what Witbor's certified team can do for your business.

Talk to an expert